TVS Announces Launch of Norton Bikes in India by The end of This Year

TVS Motor Company, one of India’s leading two-wheeler manufacturers, has officially announced its plan to launch the iconic Norton motorcycles in India by the end of this year. This marks a major move by TVS into the premium and luxury motorcycle market.

Made-in-India Norton Bikes

TVS has confirmed that the Norton motorcycles launched in India will be locally assembled or manufactured. This will help reduce costs and make the bikes more competitive in pricing compared to other premium brands like Harley-Davidson and Triumph. However, the bikes will retain their British charm and international quality.

Targeting the Premium Segment

With Norton, TVS aims to enter the luxury motorcycle segment, catering to customers who look for style, exclusivity, and high performance. Models like the Norton Commando and Norton V4RR are expected to be part of the initial lineup. These bikes will come with powerful engines, high-end features, and a unique design that stands out on Indian roads.

Launch Timeline and Expectations

TVS has announced that the Norton bikes will be officially launched in India by the end of 2025. The company has already set up advanced production facilities in the UK and is expected to bring the same level of precision to its Indian operations. Enthusiasts can expect a limited but premium launch initially, possibly through exclusive showrooms in major cities.

A Step Towards Global Recognition

With the launch of Norton bikes, TVS is aiming to strengthen its global presence and showcase its ability to manage and grow an international brand. The move is also seen as a response to the growing demand for high-end bikes in India, especially among the younger generation of riders.

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